From the ad to the approved order — and to the second purchase.
The channel that brought the visit, the cart that stalled on the way and the customer who came back three months later are one record, not three reports.
Segment · E-commerce
From visit to repurchase
Six stages on the way to a purchase.
Each one writes to the same contact, so the repurchase knows what the first purchase was.
- 01
Visit
The ad, search or social post that brought the person to the shop.
- 02
Product viewed
What they looked at, how long they stayed and what they skipped.
- 03
Cart
The item chosen and the exact moment the purchase stopped moving.
- 04
Checkout
Payment approved, declined or abandoned — all three become events.
- 05
After-sales
The confirmation, the follow-up and the message that avoids a support ticket.
- 06
Repurchase
When they come back, through which channel, and after how long away.
Recovering a cart is cheap; finding out why it was abandoned is what moves the month's number. Both come from the same record.
Operation
What holds a shop up beyond the storefront.
Catalogue, checkout, recovery and after-sales running on the same customer record.
Product catalogue
Products, offers, subscriptions and deliverables organised in one place.
Optimised checkout
Fewer steps between wanting and paying, without leaving your page.
Cart recovery
The abandonment becomes a message on its own, on the channel they answer.
After-sales messages
Confirmation, follow-up and repurchase triggered by event, not by list.
Source tracking
Campaign and channel preserved from the first click to the approved order.
Revenue by channel
Which source pays for itself, queried from the same event base.
The approved order carries the campaign that produced it. That is what separates "we sold well this month" from "this channel pays for itself".
Customer profile
Someone who bought once is not someone who buys often.
Six dimensions separate the new buyer from the recurring one without exporting the base.
- SourceCampaign, creative and channel that brought the customer to the shop.
- BehaviourWhat they viewed, what they added to the cart and where they dropped off.
- Declared dataWhat the customer entered at sign-up and in their contact preferences.
- ValueApproved orders, average value and the gap between one purchase and the next.
- Preferred channelWhere they open the message — and where they never replied.
- StageNew buyer, recurring or dormant, and for how long.
The customer moves between groups on its own as they buy or stop buying, so the repurchase rule never talks to someone who just ordered.
Segment dashboard
The shop's metrics, with the source attached.
From visit to repurchase, fed by the same event the checkout records.
Segment metrics
- Visitors
- Carts created
- Abandoned carts
- Approved orders
- Average order value
- Revenue by channel
- Repurchase
- Cost per order
The names above are the metrics the dashboard assembles from your events. No figure on this page is a result of ours or of a customer — yours appear once the account starts recording.
Start now
Connect your shop to the customer it serves.
Create your account and connect acquisition, checkout and after-sales on the same base.