From free trial to subscription, on the same contact.
Where the sign-up came from, what the person did inside the product and the billing that followed live on one record — no stitching three reports together to answer one question.
From sign-up to renewal
Six stages in a subscription's lifecycle.
Each one writes to the same contact, so the account that churned is not a mystery.
- 01
Visit
The campaign, content or search that brought the person to the page.
- 02
Trial sign-up
The contact created in the base, source preserved from the first click.
- 03
Activation
The first action of value inside the product, sent in as an event.
- 04
Usage
How often and how deeply the product is used, on the same profile.
- 05
Subscription
The trial turning into recurring billing, tied to the campaign it came from.
- 06
Renewal
The next cycle, the expansion or the cancellation — all three become events.
A sign-up that never activates never subscribes. Separating the two stages is what shows whether the problem is acquisition or the product.
Operation
What connects marketing, product and billing.
Pages and tracking at the door, automation in the middle, subscription at the end — and the API for what happens inside the product.
Pages and forms
Landing pages, trial sign-up and waiting lists published without code.
Source tracking
Campaign and channel preserved from the first click to the paid subscription.
Automated onboarding
The sequence that carries a sign-up to its first action of value, by behaviour.
Subscriptions at checkout
Plans and recurring billing configured on the same product catalogue.
Usage events via API
What happens inside your product enters the base through the API and webhooks.
Conversion analytics
Sign-up, activation and subscription queried from the same event base.
The event your product sends through the API is the same kind of event the page records — which is why both show up in the same funnel.
Account profile
Usage and source on the same screen.
Six dimensions describe who signed up and what happened afterwards.
- SourceCampaign, channel and content that produced the trial sign-up.
- BehaviourWhat the person opened, answered and did in the first sessions.
- Declared dataCompany size, role and goal given at sign-up or in conversation.
- ValueThe plan in place, approved charges and the history of changes.
- Preferred channelWhere the account replies when you need to reach it.
- StageTrialling, activated, subscribed or dormant — and for how long.
The dimensions feed lists that maintain themselves: an account that stops using the product joins the win-back rule with nobody building the list.
Segment dashboard
Subscription metrics, without exporting from two systems.
From trial sign-up to recurring revenue, fed by your own events.
Segment metrics
- Trial sign-ups
- Activation
- Trial-to-paid conversion
- Active subscribers
- Recurring revenue
- Cancellations
- Time to activation
- Cost per sign-up
The names above are the metrics the dashboard assembles from your events. No figure on this page is a result of ours or of a customer — yours appear once the account starts recording.
Start now
Put acquisition, activation and billing on the same base.
Create your account and connect the trial funnel to your product.